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What Are The Most Important Principles of Successful Marketing Design?

Taher Solutions Marketing Blog   •   March 2, 2021

F ind all important principles to create a successful landing page designed for maximize your conversion rate.all important principles to create a successful landing page designed for maximize your conversion rate

You don’t have to be a designer to think like one…

Design is a blind spot for most marketers.

Unless you went to school for graphic design, this is probably not your main area of expertise. Maybe you can spot when something doesn’t look quite right on a landing page, but it’s tricky to figure out how to fix it. (Even trickier, how do you know what’ll actually convert?) Some of us fiddle with spacing and colors for hours before throwing our hands up and declaring it “good enough.” A lucky few can afford to pay a designer to work their magic—but making actual design decisions often feels so subjective.

  • Principle #1: Create Focus – The foundation of conversion-centered design is focus. Learn why it matters to focus your audience on one goal at a time, and how design can hold their attention.
  • Principle #2: Build Structure – Structure your page to influence visitors and guide them to action. Learn how to design your information hierarchy and set up your page layout.
  • Principle #3: Stay Consistent – Keep your pages consistent with ad matching, and design guidelines to bring in more conversions.
  • Principle #4: Show Benefits – The images on your page aren’t just there for show. Learn how to choose visuals that showcase the benefits of what you’re selling.
  • Principle #5: Draw Attention – Use your design to draw attention to the elements that matter most. Here’s how to attract visitors to your CTA buttons using colors and typography.
  • Principle #6: Design for Trust – Create social proof like testimonials and customer logos to build visitor confidence and prove credibility.
  • Principle #7: Reduce Friction – Make it as easy as possible for your visitors to convert. Here’s how to optimize your forms and mobile pages to create a seamless experience.

Principle 1: Create Focus

Every time you create a landing page, you’re competing against all the stuff out there that might distract your target audience. Some of this you can’t control—like an Instagram notification, or a juicy bit of gossip coming about a coworker. But many distractions you can control—like the links on your page, or how many options you give visitors.

That’s why the first principle of conversion-centered design is to create focus. Every design element you include on your landing page should be in service of one, singular campaign goal.